5 SPOTS TOTAL -- Q4 2026 COHORT
Before Your Competitor Figures This Out -- Get A Marketing Director’s Brain, On Call
One 60-minute strategy call a month. Async access in between. Someone who already reviewed your numbers before you asked.
Opens jansenlucas.com/work-with-us in a new tab -- an application, not a checkout.
No thanks -- not right nowBut first, I have something to confess...
I spent four years as a wantrepreneur. Reading everything, starting nothing that lasted.
Then I started a run club and ran it for 365 days straight. But...
Here is what those 365 days actually taught me: the people who win are not the ones who know more. They are the ones who apply it.
Knowledge is easy. Implementation is the bottleneck.
So, for the practice owners who want a strategic brain on call, not another dashboard...
Here’s what The Monthly Marketing Brief actually is
I Review Your Numbers With You, Every Month
Your traffic, your enquiries, your booked calls, your ad spend -- reviewed monthly and turned into a specific next move, plus a private line to me between calls.
APPLY FOR THE MONTHLY MARKETING BRIEF- • Ad spend
- • Local search
- • Offers
- • Fee framing
- • Competitor moves
- • Seasonal plays
- • Recall
- • Where the next dollar goes
The questions every practice owner asks before applying
“I already have the website and dashboard -- what more do I need?”
Advisory isn't about the website. It's about your entire marketing operation -- where to spend, what to stop, what to try next, competitor moves, seasonal plays. The website is one piece. This is the chess board.
“$2,500/mo is a lot on top of everything else.”
A marketing director costs $6,000-8,000/mo with salary, benefits and management overhead. This is $2,500/mo for someone who already knows your numbers, your market and your next move. 3-month minimum = $7,500 total test.
“I don't want more calls.”
One 60-minute call per month. That's it. Plus async access for quick questions between calls. No standing meetings, no recurring check-ins beyond the one call.
“How is this different from a monthly Insight check-in?”
Insight check-in = “here's what the numbers say.” Advisory = “here's what to DO about it -- and here's what your competitors are doing that you should know about.” Insight is the dashboard. Advisory is the driver.
“What if I don't have questions that month?”
I bring the agenda. I review your data before the call and come with observations and recommendations. You don't need to prepare.
WHAT’S INCLUDED
Every month, on the roster
Monthly 60-min strategy call. I prepare the agenda from your own numbers before we talk.
Async access between calls. Email and Loom, 24-hour response.
Quarterly marketing strategy document. Written, not just spoken -- something you can hand to your team.
Competitor monitoring. What they're doing, what to steal.
Priority access to the Core Offer. Skip the application queue if you ever want the full build.
What a marketing director-level brain usually costs
Mid-pack on price. Ahead on access -- you are talking to me, not an account manager.
The first group of its kind...
5 total active clients. Not 5 per month -- total roster. Someone has to leave for a new spot to open. Waitlist only when full.
I obviously can’t do this for an unlimited number of practices. I review your data before every call. 5 is the max before the quality drops.
I can’t do it forever, which is why I’m doing this for the first 5 practices. After that, I’ll decide if I keep it open based on the results.
Advisory roster resets quarterly. Q4 2026 started October 1st. Apply by October 26th.
The earlier in the quarter you join, the more sessions you get before the next reset -- same price either way.
APPLY FOR THE MONTHLY MARKETING BRIEFThe guarantee
No refunds, no pro-rating, 3-month minimum. I only take 5 people because I actually do the work -- this isn’t a courtesy call. If that’s not a fit, don’t apply.
The entire advisory fee is a business expense -- a complete tax write-off. And if even one of the strategy calls saves you from a bad marketing spend, it pays for itself that month.
This is the most valuable thing I can do besides meeting you in person.
Monthly strategy calls, async access between calls, a quarterly strategy doc and competitor monitoring -- at less than half the cost of a part-time marketing hire.
So with that being said, if you’re on the fence -- do it. You won’t regret it.
Don’t be the practice watching from the sidelines while the ones in advisory are getting their data reviewed monthly, their strategy adjusted in real time, and their next move handed to them.
It’s gonna be an intense quarter. Then we look at the data together and decide if it makes sense to keep going.
5 spots. If you want in, apply.
I’ll see you on the first call. Looking forward to it.
Lucas
APPLY FOR THE MONTHLY MARKETING BRIEF$2,500/MO -- 3-MONTH MINIMUMFrequently Asked Questions
What exactly is The Monthly Marketing Brief?+
A monthly strategy call plus async access, built around your own Insight data -- where to spend, what to stop, what to try next, and what your competitors are doing that you should know about. It is not about the website. It is about the whole marketing operation.
How much does it cost?+
$2,500/mo, 3-month minimum, then ongoing until you cancel. Not a fixed term -- it keeps running until you tell us to stop.
Why a minimum at all?+
Because $7,500 with no sales team calling you is the filter. Marketing strategy needs at least a quarter to show anything real -- one month tells you almost nothing.
What is the guarantee?+
No refunds, no pro-rating, 3-month minimum. I only take 5 people because I actually do the work -- this isn't a courtesy call. If that's not a fit, don't apply.
How do I apply?+
Through the application on jansenlucas.com/work-with-us -- not a checkout on this site. There is no sales call and no phone team. Apply, get reviewed, get in or don't.
Why only 5 clients?+
I review your data before every call. 5 is the max before the quality of that review drops. It's a total roster, not 5 per month -- someone has to leave before a new spot opens.
What is the cohort reset?+
Advisory roster resets quarterly. Q4 2026 started October 1st. Apply by October 26th. The earlier in the quarter you join, the more sessions you get before the next reset -- same price either way.
How is this different from Insight Monthly?+
Insight Monthly is the dashboard -- software you log into, your numbers, live. This is a person reviewing those numbers with you every month and telling you what to do about them. Most advisory clients already have Insight running.
How is this different from The Practice Takeover?+
The Practice Takeover is the build -- the site, the funnel, the local search foundation. This is what happens after: an ongoing strategic brain on your entire marketing operation, not a one-time project.
Who is this for?+
Practice owners who already have their marketing infrastructure in place and want someone watching the numbers with them, monthly, with direct access -- not an account manager who has never seen your site.
What if I need to stop before the minimum is up?+
The anti-guarantee means what it says: no refunds, no pro-rating on the 3-month minimum. After that, cancel any time.
What are the payment terms?+
$2,500 a month, billed monthly, 3-month minimum. Nothing charged up front beyond the first month.
25+ builds in 6 months, across 12 countries. Straight up: none of them are dental practices yet -- dentistry is the market this offer is taking the same review process into next.